About Us



small business Saturday in indiana pic

(Above - Our storefront decorated for the annual Small Business Saturday shopping event)

Indiana Rug Company (InRugCo) is a 2nd generation small family owned business based in Michiana since 1985.

Our goal with our retail store, InRugCo Studio & Gift Shop, was to offer Mishawaka, Indiana a shopping destination unlike any other. We seek to highlight all the great things about living in Michiana and carry products that inspire people.

What's behind our name? InRugCo is short for Indiana Rug Co. Our first business endeavor, circa 1985, was custom area rugs, essentially simple or elaborate artwork within carpet. While we still offer custom area rugs, you will find much more at our modern day gift shop / mercantile.

In addition to fiber art, we are a family of textile artists. Within our shop, you will find pillow covers, aprons, market bags & other textile products that we sew at our warehouse in Mishawaka. 

We also carry Mishawaka, Michiana, & Midwestern souvenirs like clothing, stickers, mugs & more. Many of these products are designed in-house and produced locally when possible. You will not find these items on Amazon or anywhere else!

As avid travelers & adventurers, you'll also find outdoor clothing for men & women, footwear, gourmet food, spices, jewelry, purses, furniture, artwork, & much more within our shop. We are a family of wide interests and it's reflected in our inventory. 


If we can't personally make it, we love to support other small family businesses all across the USA. Even with our made in Mishawaka products and other small independent brand items, you will also find nationally recognizable brands in our store like:

brands we carry inrugco
  • Evergreen Outdoor
  • Lodge Cast Iron
  • Spice House Spices
  • Joy Susan Purses
  • Hudson Valley Seed Co. 
  • Sunrise Flour Mill



One will find outdoor clothing & footwear brands such as:

  • Toad & Co. 
  • Kuhl
  • Osprey
  • Darn Tough Socks
  • Howler Bros. 
  • Kavu
  • Marmot
  • Smartwool
  • Sherpa Adventure Gear
  • Stormy Kromer
  • Belong Designs
  • Minnetonka
  • BOGS
  • Chaco
  • Saola
  • Nomadix

Our product selection is constantly evolving, so you never quite know what you will discover with InRugCo! We add new products daily to our brick & mortar. 

If you are tired of the big box retail stores without personality and artistic flair, our studio offers a true shopping experience with genuine customer engagement and service. Free gift wrap is always available. 

Our store has been described as the "hidden treasure of Northern Indiana," so come & discover what everyone is talking about.


lolas pastry bread jam bakery mishawaka indiana

Lola's Pastry Bread & Jam Bakery

Opened in March 2021 by InRugCo founder Pam Richardes, our bakery is so excited to bring our baked goods to the Michiana community!

We focus on all natural scratch baked goods with no preservatives. 

Fresh pastries & bread are available all the time at InRugCo Studio & Gift Shop, we bake a rotating variety every week.

Additionally, online bakery orders can be placed for in-store pickup. View menu. 


Custom Area Rugs & Carpet Binding Services


Curious why our retail store is named InRugCo? 

For three decades, we have created handmade custom area rugs. 
 
We work closely with our clients to bring their design, color, size, or texture preference to life. Our clients can be totally immersed in the custom area rug process or our in-house designers can bring an idea to life with minial time commitment.

No matter how simple or complicated, we can help design a rug to fit any space, style, or functionality.

Visit our Custom Area Rug page for a full gallery and more information. 

We offer carpet binding services at our fabrication plant. 



History of InRugCo

InRugCo was originally created so owners Pam & Rex Richardes could be with their children full time outside of school hours.

The business started out of a two stall car garage in River Park. 

The children grew up as genuine "rugrats" within the business and continue to contribute to the company today. The second generation carries the same entrepreneurial and artistic spirit as their parents. 


Indiana Rug Co. or InRugCo?


Indiana Rug Co. offers carpet binding services, while InRugCo Studio & Gift Shop is the name of our brick & mortar retail store.

We are the same company, but located at different locations. Both family owned & operated. 




Mishawaka indiana postcard inrugco

Our Connection to Mishawaka, Indiana & Michiana

We are located directly across the street from the newly renovated Central Park. Much of our original artwork on our Mishawaka themed clothing & gifts are directly inspired by our urban parks along the beautiful St. Joesph River. 

Our goal with our Mishawaka merchandise is to raise community pride & awareness of our fantastic locations for outdoor recreation.

All 3 generations of the InRugCo have recreated along the St. Joseph River for years. Some of our favorite locations for a jog or a bike ride include Mishawaka's Riverwalk or the East Race near Howard Park in South Bend. 



Mishawaka Indiana mug


Edible Michiana

InRugCo is happy to support Edible Michiana. Free copies of the quarterly magazine regarding local Michiana food culture, events, and recipes can be found within our store.