About Us
(Above - Our storefront decorated for the annual Small Business Saturday shopping event)
Indiana Rug Company (InRugCo) is a 2nd generation small family owned business based in Michiana since 1985.
Our goal with our retail store, InRugCo Studio & Gift Shop, was to offer Mishawaka, Indiana a shopping destination unlike any other. We seek to highlight all the great things about living in Michiana and carry products that inspire people.
What's behind our name? InRugCo is short for Indiana Rug Co. Our first business endeavor, circa 1985, was custom area rugs, essentially simple or elaborate artwork within carpet. While we still offer custom area rugs, you will find much more at our modern day gift shop / mercantile.
In addition to fiber art, we are a family of textile artists. Within our shop, you will find pillow covers, aprons, market bags & other textile products that we all hand sew at our warehouse in Mishawaka.
We also carry Mishawaka, Michiana, & Midwestern souvenirs like clothing, stickers, mugs & more. Many of these products are designed in-house and produced locally when possible.
As avid travelers & adventurers, you'll also find outdoor clothing for men & women, footwear, gourmet food, spices, jewelry, purses, furniture, artwork, & much more within our shop. We are a family of wide interests and it's reflected in our inventory.
- Evergreen Outdoor
- Lodge Cast Iron
- Spice House Spices
- Joy Susan Purses
One will find outdoor clothing brands such as:
- Chaco
- Kuhl
- Darn Tough Socks
- Howler Bros.
- Kavu
- Marmot
- Smartwool
- Fjallraven
- Kari Traa
- Sherpa
Our product selection is constantly evolving, so you never quite know what you will discover with InRugCo! We add new products daily to our brick & mortar.
Our store has been described as the "hidden treasure of Northern Indiana," so come & discover what everyone is talking about.
Lola's Pastry Bread & Jam Bakery
Opened in March 2021 by InRugCo founder Pam Richardes, our bakery is so excited to bring our baked goods to the Michiana community!
We focus on all natural scratch baked goods with no preservatives.
Fresh pastries & bread are available all the time at InRugCo Studio & Gift Shop, we bake a rotating variety every week.
Additionally, online bakery orders can be placed for in-store pickup. View menu.
Curious why our retail store is named InRugCo?
For three decades, we have created handmade custom area rugs.
No matter how simple or complicated, we can help design a rug to fit any space, style, or functionality.
History of InRugCo
The business started out of a two stall car garage in River Park.
The children grew up as genuine "rugrats" within the business and continue to contribute to the company today. The second generation carries the same entrepreneurial and artistic spirit as their parents.
Indiana Rug Co. or InRugCo?
We are the same company, but located at different locations. Both family owned & operated.
Our Connection to Mishawaka, Indiana & Michiana
We are located directly across the street from the newly renovated Central Park. Much of our original artwork on our Mishawaka themed clothing & gifts are directly inspired by our urban parks along the beautiful St. Joesph River.
All 3 generations of the InRugCo have recreated along the St. Joseph River for years. Some of our favorite locations for a jog or a bike ride include Mishawaka's Riverwalk or the East Race near Howard Park in South Bend.
Edible Michiana